With the right company, Sponsored reviews are a great way to generate inbound links, but an issue is popping up that just may throw a monkey wrench in your company's plans for using bloggers to review your products. As you might imagine, when bloggers start accepting money for doing reviews, the quality is bound to suffer unless guidelines are put in place to thwart this from happening.  I started a blog called BloggerBling,TV that if you're a blogger or a business looking for a sponsored review, should check out.  We want to drive discussion on how to create a rating system that readers can count on and at the same time keep everyone honest, including the "paid" bloggers and advertisers.